Led end-to-end product design for a B2B2C fertility workup software connecting clinics, labs, and patients. Refined complex medical workflows into a modular system that reduced time-to-treatment and improved patient conversion across clinics.

End-to-End Product Design
User Research & Testing
Interaction & Systems Design
High-Fidelity Ul

Designed a conversational interface that helps people understand their lab results without friction. Every interaction was shaped around trust and tone, translating medical precision into human conversation.

UX/UI Strategy & Research
Conversational UX Design
AI Interaction Design
Prototyping & Testing

Led the end-to-end design of the Healthcore Studios web experience, shaping its brand identity, interface system, visual assets, and communication voice from the ground up. The work turned complex health innovation into something clear and engaging, creating a site that connects with both users and stakeholders.

Brand Identity & Systems
UX/UI design
Design Research & Strategy
Web design & architecture

Designed the digital experience for Hermaid, a virtual clinic supporting women’s hormonal health through personalised, science-based care. I shaped the product’s UX, visual language, and brand voice to make complex health guidance feel clear, supportive, and approachable.

UX/UI design
Product Strategy
Brand Identity
Content & Communication

I collaborate with universities, research institutions, and independent teams to turn complex ideas into clear, visual communication. The work blends design strategy, information systems, and illustration to make knowledge easier to understand and more engaging.

Design Strategy & Comms
Communication design
Illustration work
Institutional Projects